PURA VIDA

Natural ice cream with Full Service option

Such projects are pure pleasure! This one includes creating a brand from scratch and participating in its debut and development on the market. Our adventure began with the logotype and CI materials, where the name Pura Vida enclosed in a circle became an ideal form of full happiness, like a paradise island on an ocean. The logotype is based mainly on three colours: Green emphasizing Naturalness, Blue for Paradise and Yellow standing for Energy and Sun. The logo is accompanied by a graphic motif alluding to the juiciness and freshness of a paradise fruit.

The next stage was packaging design, press advertising, creating a website and promotional campaigns, as well as branding projects (e.g. fleet media, freezers). There are more projects ahead of us, along with new challenges and the joy of designing!